• Design and implement comprehensive digital marketing strategies tailored to the healthcare sector.
• Align marketing objectives with patient acquisition, service promotion, and reputation management.
• Allocate and optimize marketing budgets for ROI across digital channels.

Content and Media Campaign Development

Plan, script, and oversee production of:

• Doctor video testimonials: Highlight clinical excellence and trust.
• Patient/hospital service testimonials: Promote service quality and patient satisfaction.
• Short-form video bites for social media: Health tips, doctor interviews, surgical procedures (within privacy laws).
• Podcast episodes featuring hospital doctors: Promote expertise and reach targeted health-conscious audiences.

Social Media and Video Marketing

• Strategize, schedule, and post branded content across Facebook, Instagram, LinkedIn, YouTube, and Twitter.
• Promote video content (testimonials, podcast snippets, short reels) for patient engagement and service visibility.
• Utilize YouTube SEO and shorts to improve discoverability.

Website and SEO Management

• Manage hospital website content, ensuring accurate service listings and rich media integration (video, audio).
• Execute SEO best practices to increase organic visibility of doctors profiles, services, and content.

Paid Advertising and Lead Generation

• Run targeted campaigns on Google Ads, Meta Ads, and YouTube Ads for:
• Specific hospital services (e.g., cardiac check-ups, maternity care).
• Event promotions (health camps, webinars, live podcasts).
• Generate and track qualified patient leads using CRM tools.